The reasons you should employ a professional are endless. I could write a book dwarfing ‘War & Peace’ on the subject. In short, your brand image online is of the utmost importance, good SEO is vital, as is flexibility.
Are you quick & easy?
Imagine you were building a house to live in. Would you choose a ‘quick and easy’ solution at the expense of professionalism and looks? Would you attempt to build a house quickly with your own hands and very little tools? Or would you employ the relevant professionals, and allow them to build your house in an acceptable time frame, to a professional standard with the correct tools?
If you choose to use “quick and easy” solutions like 1&1 MyWebsite or Wix, then you are choosing the former of the two aforementioned options. You are building your own house, and it will not be built well!
Your companies website is your online home. If your home looks shabby it reflects upon your business. In the majority of cases that is how the human mind works, via cognitive bias.
In today’s fast paced, technology driven world, the Yellow Pages seems like an abacus. In the past it was a vital tool for businesses. Today it is still a very useful tool, but it is however on the decline.
Good SEO (Search Engine Optimisation) can eclipse the Yellow Pages in terms of ROI (Return on Investment). SEO can also help a business grow exponentially and cannot be performed in a professional manner on the “quick and easy” pre-designed template sites offered by companies such as 1&1.
Once again we can return to the home building analogy. You would never in a million years, dream of building a home that could never be renovated, updated, or extended in some manner. By using the “quick and easy” website designs you are doing just that. You are forfeiting the ability to expand your site numerous directions, such as; adding an online store, adding a mobile friendly design, adding additional pages, or even offering social sharing options.
With Wix, your ability to use services such as Google Analytics, and Google Webmaster Tools will suffer and basic SEO capabilities such as Unique Title Tags, Meta Descriptions and Deep Page Indexing are also unavailable.
In conclusion, by choosing the quick solution you are in effect giving your business a bad brand image, and will probably in the log run end up paying a professional developer to create you a REAL website. So, don’t waste your hard earned money on the quick fix, employ a professional website designer.
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